The retailer Azbuka Vkusa announced launching new format of supermarkets – AV Market. As it has been known from Vedomosti newspaper Andrey Tkemaladze is going to be a director of the new chain of supermarkets.
According to the top manager, 5 hypermarkets, which Azbuka Vkusa gets as result of a deal with Spar, are going to be rebranded by the end of the year. Complimentary to rebranded Spar hypermarkets this year another 5 new hypermarkets will be opened: 3 – in Moscow, 2 – in Moscow region. The retailer is planning to open not less than 5 new AV Market hypermarkets per year.
When developing this new format supermarkets Azbuka Vkusa was deeply learning a background of USA supermarket networks such as Wegmans, Whole Foods, Trader Joe’s.
Target market of AV Market is going to be wider than usual Azbuka Vkusa has. The retailer wants to carry out a new format – a market inside a store, where customers can bargain and get a discount depending on goods’ amount.
An average bill will be around 1000 Rubles and that is 1.5 lower than in usual Azbuka Vkusa supermarkets, but higher than in other super- and hypermarkets.
A product assortment is going to consist of 15,000-20,000 names. Groceries will take 10-15% of the whole amount of product assortment. A share of fresh products will take 50% of whole assortment. It is planned to create few in-store cafes, but it will depend on store square.
AV Market is going to be an anchor renter in shopping malls: minimal selling area of AV Market will take 2000 square meters, maximal – up to 10,000 square meters.