Azbuka Vkusa food chain is planning to increase the share of private label items to 30% within the next few years. The majority of Russian retail chains have much smaller shares. The market leader X5 Retail Group has 12% in Pyaterochka, 6.5% in Perekryostok and 5% in Karusel and is planning to raise the share of private labels to 50%, 25% and 10% respectively. Azbuka Vkusa is also considering the opportunity of starting its own production of broilers. In the future the company will give its name to fruit, vegetables, meat, dairy and grocery products.
Source: www.fruitnews.ru