Metro Group is planning to open the second Metro mall in Voronezh region.
The second Metro mall may be built by the frist quarter of 2014.
Oksana Tokareva, director of corporate and external communications of Metro Group, explained that in Russia the average investment into the building of a Metro Cash&Carry mall is about 20 billion euro.
Source: www.retailer.ru
Market statistics of apple concentrate in Russia show that production increased nearly 1.6 times as compared to October 2011. The total amount of manufactured products has totaled in 16,000 tons.
This result was predictable in the early summer, as in the period from July to October inclusive, production increased 1.5 times and reached the level of 55 000 tons.
Let us recall that only 36,000 tons were produced during July-October last year.
Source: www.fruitnews.ru
14 декабря 2012 в Днепропетровске состоялась презентация морепродуктов Аляски, при поддержке Института маркетинга морепродуктов Аляски и министерства сельского хозяйства США. Мероприятие проходило в самом большом рыбном супермаркете Днепропетровска «Рыбный мир «ОКЕАНИЯ», (улица Набережная Ленина 31-А).
В презентации приняли участие: атташе по вопросам сельского хозяйства Посольства США в Украине Рендалл Хейгер (Rendall Hager) и представитель Института маркетинга морепродуктов Аляски по Северной и Восточной Европе Эндрю Браун (Andrew Brown), который отметил, что за последние несколько лет, количество рыбной продукции Аляски в Украине стало в десятки раз больше. Это связано с продвижением экологически чистой и полезной рыбы и морепродуктов на отечественный рынок. На сегодняшний день, украинцы знают и доверяют продуктам Аляски, и это доверие оправдано качеством.
Важно отметить, что объем ввозимых из США морепродуктов в Украину за последние годы значительно вырос и по сравнению с ситуацией на начало мирового финансового кризиса объемы торговли американскими морепродуктами полностью восстановились, более того продуктовая линия стала на много разнообразнее. Впервые украинские потребители открыли для себя американские морепродукты в середине 2000-х и с тех пор количество и ассортимент представленной рыбы стал значительно шире, а потребление рыбы в Украине росло. Традиционным, дешевым разновидностям рыбы украинцы все чаще стали предпочитать более дорогую и высококачественную.
В магазине “Рыбный мир “ОКЕАНИЯ” продаются горбуша, минтай, камбала и красная икра из Аляски.
Рыба и морепродукты Аляски обитают в условиях дикой природы Тихого океана. Воды севера Америки – являющиеся средой их обитания – признаны одними из самых чистых в мире. Рыболовный промысел Аляски отвечает современным техническим требованиям сохранения безопасности и качества продукции. Вылов осуществляется в соответствии со строгим законодательством и контролируется на государственном уровне с целью сохранения природных ресурсов и возобновляемости популяций в естественной среде.
В преддверии презентации морепродуктов компании АЛЯСКА, с 28 ноября по 14 декабря в супермаркете «Рыбный мир «Океания» проводился конкурс кулинарных рецептов «Готовим с морепродуктами АЛЯСКИ».
В конкурсе участвовали только продукты из АЛЯСКИ, которые в магазине были выделены специальным знаком. Для участия в акции достаточно купить любую продукцию из АЛЯСКИ, приготовить из нее любимое блюдо и поделиться своим фирменным рецептом, записав его на обратной стороне флера, который можно было взять в магазине «Рыбный мир «ОКЕАНИЯ». Победителей акции определили на розыгрыше призов 14 декабря. Главным призом конкурса стала мультиварка, которая сразу нашла своего счастливого обладателя Елену.
Презентация мороепродуктов Аляски. Рыбный мир Океания в Днепропетровске
Attracted by opportunities on the EU market, Russian authorities are increasing support for the country’s organic farmers
Russia’s ministry of agriculture is investigating the possibility of becoming a supplier of organic products within the scope of the World Trade Organisation, according to a report from Pravda.
Lawmakers in the country are reportedly working on a bill, due to be handed over to the ministry this month, to support the production of organic agricultural products for the EU market.
They have provided a system of certification of environmentally friendly products, credits, subsidies, insurance and support, with small and medium-sized businesses that provide services to organic producers also receiving state aid.
Organic farmers promised to reduce costs on their products and use Russia’s participation in the WTO to enter the EU market with their products, Pravda reported.
In 2011, the Russian market of organic products was estimated at €46m-€62m, less than 0.1 per cent of all food consumed in the country.
Only 10 per cent of all organic products on the Russian market is produced by domestic farmers, with most coming from Germany.
The market share of the five largest companies in the food retail will grow from the current 18% to 30% in 2015, but the change of the leader is not expected, said Natalia Kolupaeva, Raiffeisen bank customer analyst.
“At the end of 2015 we will approach more or less the average Europe rate; the major players – top 5 companies – will get about 30% of the market. And these companies are already known today, the changes are not expected, besides the relocation of X5 Retail Group and “Magnit”, – she said during the telephone conference on the forecast for the development of the consumer market in Russia.
According to the analyst, other major companies – besides X5 Retail Group and “Magnit” – will be “Auchan”, Metro, and “Dixy”, which will continue their aggressive campaign to promote and expand their networks.
The limit of beer sales in retail outlets less than 50 square meters (from January 1, 2013) and the law in draft proposed by Public Health Department, according to which tobacco products will not be sold in small retail stores, will also favor the expansion of retail networks, excluding small stores from the food market.
However, according to the forecast, the annual growth rate of the food retail market will be reduced from 9% to 8% in the period from 2013 to 2016 as Raiffeisen bank analysts said.
Source: www.retailer.ru
Фруктовая Фотоакция – подарок за фотографию с американскими фруктами!
Для того, чтобы принять участие в конкурсе – надо купить вкусные и полезные американские фрукты, сфотографироваться вместе с ними, так, чтобы был виден логотип, вступить в нашу группу и выложить фотографию у нас в группе в альбом Фруктовая фотоакция!
Подарки ждут всех, кто примет участие, а за самую популярную фотографию – набравшую больше всех комментариев от других участников группы в период с 20 по 29 декабря – мы дарим главный приз мультиварку Philips – чтобы блюда были получались не только очень вкусными, но еще и полезными для здоровья!
Фотоакция продлится с 21 по 29 декабря.
The 3d Business Forum – Fresh Foods Russia 2012: Fresh products and ready-to-eat food in modern retail networks – was held at Borodino hotel on 22-23d of November.
Fresh Foods Russia is the only business event in the country, bringing up to light the questions of quality and assortment of fresh products, purchase and storage, organizing of in-house manufacture, and also fresh and ultrafresh products as the main weapon in networks’ competition for the buyer.
More that 250 participants from 50 different cities and countries, including Ukraine, Belorussia, Moldavia, Italy, Spain and France discussed how to satisfy the growing demand and requirements of a consumer to the quality of fresh products, how to make the trading space look “tasty”, fresh and effective, how to provide marginality of sales, and make the supply chain steady during season hesitations, and other up to date issues.
Traditionally, before the opening of the forum, a press-conference was held, on “Russian consumer in search of fresh and eco-products. The readiness of retail networks and producers to deliver quality and safety of fresh products, as well as their certificates”.
In discussion of the general vision of “fresh” and “eco” categories, Alexander Konovalov noted that today the notion of “eco products” is not yet legitimated, and a new law regarding organic agriculture is being developed in the Government. Alexander also added that by the results of 2012 the volumes of “eco” market will compose 100 mln $, only 15% of which is a share of Russian manufacturers.
In the session “Figures and facts” the leading analytic agencies presented their reports about the development of fresh food category. Among the main trends the experts noted an average growth of money which households spend on fresh categories and house brands. Sergey Yashko, vice General Director if GfK Rus, presented the following observations: almost 60% of all expense by the consumer are spent on fresh products; the share of fresh products purchase in traditional trade channel is higher then in contemporary channel: in traditional trade the consumer’s basket is shifted towards such categories as meat/fish and vegetables/fruit, and in contemporary channel – to dairy categories; 27% of all food shopping made by Russian families consist of fresh products exclusively, and the most actively developing is the segment of cooled/fresh fish (+28%). The main contribution to this growth was made by the traditional trade channel (+31%).
The opening of the Forum was a plenary session called “Where to get quality?!”, that took place in the big hall of “Borodino”. Market leaders: Belaya Dacha, Globus Gourmet, RusProdSoyuz, X5 Retail Group, Akort, Ecocluster – raised the problems of qualityof fresh products, and the possible ways of handling them through regulating the market and relations between suppliers and retailers, and development of logistics and systems of storage and manufacturing.
Speaking about quality, Nikolay Vlasov, vice president of RossAgroSurvey, expressed an opinion that the requirements to certification of products on the judicial level should be as light as possible, in order not to break the rules of competition. The networks in their turn should have an ability to certify the production additionally. Unfortunately, as notes Mr.Vlasov, the current legislation does not imply any responsibility for giving untruthful information in this sphere, which makes the process of fight with unfair market members ever more difficult.
During the first plenary session, the companies shared their plans for the future, in particular, – Belaya Dacha will launch a plant in Saint-Petersburg, and plans to construct a manufacture in Rostov region – informs Victor Semenov, the founder of the company. Globus Gournet network is regarding proposals for opening new shops not just on the territory of Moscow and Saint-Petersburg, but also considers attractive such regions as: Ekaterinburg, Novosibirsk, Rostov-on-Don, Krasnodar and Sochi.
Among the main topics of the two days of the business-forum the delegates pointed out the following sessions: “Perspective technologies in supplies management (takeover, transhipment, quality control and logistics of fresh and ultrafresh; safety management for products); “Sales concepts of ready-to-eat food (Food-to-go bistros and other formats of trade organization inside the trading hall)”; “Fresh is not a mere gift – how to manage the marginality level”; “Staff that makes products tasty for consumers”; “Development of a private manufacture in a shop (system of kitchen-factory work)”.
The second day of the program was opened by the commercial negotiations of supplies between purchase leaders of retail networks and manufacturers in categories “Fruit/vegetables”, “Dairy”, “Meat/fish/poultry”, “Bread and Bakery”, and also between suppliers of equipment and products for private manufacture, and Heads of Self-produced food Departments in retail networks. The participants of negotiations were: Dixi, Spar Central Russia, Metro Cash&Carry, Vernyi, X5 retail Group, Hyper Globus, TZS System, Bakhetle, O’KAY, Myasnov, Titan, Continent of Taste, Food House, Proviant, Partner-Market, Anix, Palace row, Krasnyi Yar, Makarovskyi, Holiday Classic, Smak, Rost, Horizon, Comandor, Slata, Spar Middle Volga, Lentorg, Gulliver, Karavay, Lama, Molniya (SPAR Chelyabinsk), Guarant of Taste, Soyuz, Svetlyachok, Yelisey, KAK RAZ, Taste House, Telex, Radezh, Intertorg (National Family, Idea, Spar), Kulinarium, RegionMart System (Polyana, Chibis), Samberi, Ukrainian Retail, South Central Prod.
A special Surprize for the Forum delegates were business-trainings: how to control oneself, how to control one’s negative feelings, how the mood influences one’s relations and subordinates – these are the skills that the members could learn at the personal growth workshops. Timur Yadgarov , Head of Leadership Board in High School of BBCG and Vyacheslav Frolov, founder and director of “Business theatre” at MAAT studio school, shared their practice and psychological skills of self-presentation, necessary in the hard job of top-managenent.
Fresh Food Russia 2012 Forum was closed with the speech of special guest Tom Wolf, a world-famous food designer and chief cook, one of the most famous food designers in the world, and founder of London catering company Blue Food Productions, organizing creative fourchets for celebrities and world premieres, such as “Pirates of the Carribean” and “Alice in Wonderland”. Progressive thinking, new solutions for restaurant areas in supermarkets, and a creative approach to food raised acute interest among the retailers. But few members of the market are now ready to implement such brave ideas in Russian retail yet.
Source: www.fruitnews.ru
Victor Semenov, president of agro branch unions association ASSAGROS and founder of “Belaya Dacha” group, is speaking with certainty about it.
“At present there are no companies in the Russian market, that are ready to pack greenery in membrane. Can we buy or sell freshness of a product? This is disputable, but at all rates it is necessary to pay and to invest in freshness, or we’ll have none at all,” noted Mr. Semenov
Let us remember that all the company products are packed in expensive three-layer membrane-film. And different kinds of film are chosen for different products, because one product “breathes” more intensively than another.
“ Of course, if we speak about unfair manufacturers in the market, we can often compete with the companies which prepares goods illegally, probably somewhere in the cellar. They give no guarantee of quality or safety of the product, but they give lower price. It is very difficult to compete, but quality is the most important here,” said the founder of Belaya Dacha.
Source: www.fruitnews.ru
This question was asked at the conference Fresh Food Russia held in November 2012 by a representative of Russian retail, Andrei Yakovlev, CEO of grocery store network Globus Gourmet.
– Where is the domestic producer? I believe that tomatoes from Volgograd are no worse than foreign products. But it’s faster and more effective to get tomatoes from France than from Krasnodar. Or our Azerbaijani partners can deliver tomatoes all year round, but our producers can not somehow, – said Mr. Yakovlev.
The Russian retailer also suggested that the situation can be changed only after the producers seriously will be engaged in the development of supply chains and efficient delivery to supermarkets.
– I understand that we have steep demands, and dispose 20-30% of fresh products at the stage of acceptance. But why do the French and Azerbaijani cope with this, and we can not? – Asked the head of Globus Gourmet at the session.
Source: www.fruitnews.ru
Last week, “Auchan” group announced the purchase of “Real” hypermarkets in Central and Eastern Europe, owned by Metro Group. Thanks to the deal for $ 1.1 billion, the amount of French retailer stores in this region will double. “Auchan” group got 91 “Real” in Poland, Romania, Russia and Ukraine, as well as 13 shopping malls in Russia and Romania. Now, there are 98 Auchan hypermarkets in this region.
Also, in 2013 Auchan group is planning to invest about 1 billion rubles in the opening of five discounter stores “Nasha Raduga”. The investment for the launch of one store is about 200 million rubles. In the future, the retailer plans to open 5-10 discounters “Nasha Raduga” per year. The company declined to say in which cities stores can be opened.
Source: www.retailer.ru