According to the ASOEX Cherry Committee, which represents more than 82% of the volume of Chilean cherry exports to the world, Chile will export 77,453,626 boxes of cherries (5 kilos) or 387,268 tons of cherries this season, i.e. 9.8% more than in the previous season.
It should be noted that the current season is already underway. According to data from ASOEX, to date, Chile has exported 44,162 boxes of cherries.
“We have started a new cherry export season. We have prepared ourselves to deliver a high-quality healthy product to our consumers around the world. We have worked, together with the authorities of the Ministry of Agriculture and the SAG, to have a very good season. In addition, we are working to diversify our cherry exports. China will remain as the main destination for our fruits but we are projecting a significant increase in other markets. Thus, we expect China’s share will decrease from 91% to 87%,” stated Ronald Bown, the president of ASOEX.
“In general, we have had good weather conditions. We have not been affected by rain or frost, so we think our fruit will have good quality. The committee has worked, very conscientiously, on different recommendations to continue safeguarding and improving our fruit’s quality and safety. In addition, given the complicated logistics outlook in the world, we are working closely together as an industry to have a very good season,” stated Cristian Tagle, the Chairman of the ASOEX Cherry Committee.
“We have defined, together with the Cherry Committee and ProChile, a promotional campaign that accompanies this growth in cherry volumes and encourages greater consumption of the fruit. We will develop a mix of marketing actions, especially in China, as it is our main market, but this season we will also implement promotional campaigns in eight other markets: the US, South Korea, Vietnam, Thailand, India, Russia, Canada, and Taiwan,” stated Ignacio Caballero, ASOEX Marketing Director.
We invite you to the webinar “Import of Cherries from Chile to Russia 2021. Questions and Answers”. The webinar will take place on December 14, 2021, at 11.00 (GMT + 3). Sharif Christian Carvajal, Marketing Director for Europe, Asia and the Middle East of the Chilean Association of Fruit Exporters (ASOEX), more will tell in detail about the current cherry season in Chile, as well as the plans of the Association to promote the Chilean cherry in Russia. During the webinar, participants will be able to ask questions to the speaker.
You can register to the webinar here.
The webinar is organized by the ASOEX.