For the first time in the last few years consumers demonstrate moderate buying activity and growth rate reduction can be seen. This trend is more obvious in St. Petersburg than anywhere else.
This autumn Russia has seen consumption growth reduction. Russians have become more reasonable when planning personal budget and citizens of St. Petersburg have been the most moderate in their expenditures.
The first evidence of the alarming trend appeared at the end of October and were most definite in November. In November expenditures grew by only 2% in comparison to October, whereas in the last two years the growth during this period was 5-6%.
Consumers started to buy only the required amount of goods and retail chains will have to face the new stage of competition: clients will be acquired by means of raising service quality.
Source: www.retail.ru