“Dixy”, one of Russia’s largest retail chains, leading its activities in the field of food retail this month has begun summing up the program of domestic producers’ support, “Own. Local”, which resulted in sales growth by 15-20%, depending on the region.
“It is an element of “Dixy” stores conception, to offer local goods to the buyer. We make these products more visible on the shelves, marking their price tags with a bright sign “Own. Local” and observe the gratitude of customers who rely on their producers and gladly buy local products,” said Denny Perekalski, marketing director of “Dixy”.
The program was attended by dozens of Russian producers, who submitted about fifty kinds of products to the shelves of the retail network, including fruits, vegetables and juices.
Meanwhile, foreign companies that operate in the territory of Russia, have been excluded from the activity, as the main idea of it was to support local producers of different regions of the country.
Source: www.fruitnews.ru