Russian FMCG-retailer Dixy has been declared as «The Best European retail network» and awarded Conecta Premios during the international trade forum «Fruit Attraction» held in Madrid.
As the company says, Dixy has been implementing the direct import of vegetables and fruit since 2010. Right now, 120 companies from 23 countries are suppliers of Dixy. The share of these categories in the company’s net turnover is 13%. Bananas, apples, and tomatoes are all-seasons sales leaders in quantitative and monetary terms.
«Fruit and vegetables are strategically important products in «next to home» stores, but most of fruit and vegetables simply don’t grow in Russia due to its’ climate. That’s why we see a bigger potential in cooperating with European partners», – said Marat Magkeyev, the vice president of logistics and international communication department.
The winners of Conecta Premios among retail networks were chosen by voting of producing companies and suppliers. Grupo El Árbol (“Best quality and freshness”), Carrefour (“Innovative idea”), NaturaSí (“Stable project of ecological supermarket”) and Grupo El Corte Inglés (“Cooperation with supplier”) also became the winners this year.