Pear Bureau NW conducted various promotions during this USA pear season in supermarkets of Moscow, St. Petersburg, Novgorod, Petrozavodsk, Vladimir, Ryazan and Yaroslavl. These promotions included sampling, “gift for the purchase”, distribution of brochures with useful tips and recipes on the stalls with USA pears and many other activities. At the same time informative articles about USA pears were published in the magazines “Gastronom”, “Vkusno I polezno” (“Tasty & Healthy”), “Linija Polyota” (“Flight Line”), as well as on popular Internet portals: www.gastronom.ru, www.woman.ru, www.fruitnews.ru.