Federal grocery chains in the North-Western Federal district were traditionally fighting for consumers in St. Petersburg. Since 2009 the battle has been gradually moving towards the periphery. Retailers are ready to reconsider their development strategy and enter small towns in province with population less than 10.000 people, which have been interesting for only one retail chain – Magnit. Magnit occupied this niche and built the largest retail chain in Russia. Retailers who will be the first to enter towns and villages, which are not yet occupied by Magnit, will win the race and occupy the share of the regional market.
Source: www.retailer.ru