13-15 April FRESH Congress 2010 took place in St. Petersburg, Russia (www.freshcongress.com). Europe’s leading fresh produce business conference has a long history and has already come to many European cities. 2010 has seen its first outing in Russia where it focused on the Russian fruit market. FRESH is organized by the publisher of Eurofruit Magazine and Freshfel Europe Association. Every year the list of participants includes top-managers from leading European suppliers, retailers and importers, as well as key science and media representatives. In 2010 the event was attended by over 200 fresh produce industry representatives, many of whom were Russian. The program was divided into several sections including: Russian consumer market development; emerging trends in the fresh fruit industry, changes in the retail market, news in marketing and logistics, analysis of fruit and vegetable production on the local Russian market. CrispConsulting appeared as a co-organizer of FRESH2010.