The grocery retailer Lenta has entered the Moscow region. The first of the company’s stores in the capital opened on a 3,000 m2 site in 1stOstankinskaya Street the end of April 2013. The store is also the first establishment in the new supermarket format. In the past Lenta operated hypermarkets only.
Another Lenta store in the city hypermarket format opened in the Makcity shopping centre in Balashikha (in the Moscow Province) the end of May 2013. This outlet takes up 4,500 m2. Overall, in the next 3-4 years the retailer intends to launch about 10 stores in the region. In April 2013 Lenta had 57 active hypermarkets in 32 Russian cities.