X5 Retail Group may open up to ten “Green Perekrestok” in St. Petersburg according to Valery Tarakanov, CEO of the supermarket network “Perekrestok”.
I do not see direct competitors in St. Petersburg, – Valery Tarakanov said. In Moscow, our competitors are «Azbuka Vkusa» and “Globus Gourmet”.
At first we need to test the new format in St. Petersburg, and then make specific decisions to launch other supermarkets, – Elena Gulyaeva, Operational Director of “Green Perekrestok”, said. – The test period of the store is usually six months or a year.
By the end of the year another premium network “Azbuka vkusa” is to be opened in St. Petersburg.
Trade area of first Petersburg “Green Perekrestok” is 800 square meters, 40% of products are exclusively presented in the supermarket. Also there is a bakery in the store.
Now there are 13 supermarkets “Green Perekrestok”, including one in Rostov-on-Don, the rest are situated in the Moscow region.
According to Elias Strom, CEO of premium supermarket “Land”, in St. Petersburg there are all the resources for the development of networks in the segment.
On June 30, 2012 X5 Retail Group owns 3,298 stores, including 2,783 discounters, 341 supermarkets, 77 hypermarkets and 97conveniece stores.
Source: www.retailer.ru