The premium segment has been hit hardest since the boycott. Apart from the negative consequences of the devaluation of the rouble, the trade in exotics and organic products has nearly come to a halt. Ksenia Gorovaya, director of Crisp Consulting LLC, said at Fruit Logistica that supplies of organic products have been lost. For these products, Russia was completely dependent on the import from the US and Europe. Apart from the upper segment, “there are no shortages on store shelves yet. Supply is much more limited than before though.”