Chief Executive Officer of Harvest Tradings, Ahmad Jawad has said that Russia can be the biggest fruit market for Pakistani exporters.
Jawad said that the size of the Russian fruit market is around $5.77 billion of which imports account for 80 percent. However, this huge market has remained unexplored although there is a big potential for the export of Pakistan’s horticulture products, especially for fruits.
Unfortunately Pakistani exporters of horticulture products are finding it difficult to penetrate the Russian market due to the unavailability of banking channels, Jawad observed.
He said Pakistan and Russia might jointly look into the possibilities of organizing trade delegations and exhibitions in each other’s countries as part of a new marketing strategy.
Jawad emphasised that the government should draw a workable strategy to increase exports from the fresh produce industry.
“Our focus should be on Russian and CIS markets with regard to fruits and vegetables which are ready to absorb as much as we could export,” he said.
Source: www.freshplaza.com