The network of chain stores Perekrestok is getting a new look, as reported by Vedomosti, quoting Janusz Lella, the general director of the company.
Lella said, according to the publication, that the need to change the way the company appeals to consumers came about because of its low financial performance.
In the future, Perekrestok is looking at changing the use of its staff, changing its logo and revising its pricing policy.
“The supermarkets are changing their logo and color scheme, reorganizing their assortment, it will be newly organized as well as the retail space in the stores, in addition to a revised personnel policy,” he said.
During the first quarter of this year, the network reached a revenue of 28.7 billion rubles ( about $833 million ), and the group of companies reached 144 billion rubles ( about $4,18 billion ). Perekrestok’s growth performance was at 4.4 percent.
“We deliver suppliers more. The growth of the purchase amount is due to buying more goods, therefore sometimes even lowering prices gives rise to an average bill,” he said.
From January to March of this year, the average customer check at Perekrestok amounted to 433.8 rubles ( about $13 ).