Russian retail chain Okey launched its online store. Now, there is only one point to pick up orders in one of the hypermarkets near Moscow (in Putilkovo). In the future, the retailer plans to deliver orders directly to apartments or offices. Online store assortment is based on the assortment of Okey hypermarkets: food and non-food products.
X5 Retail Group launched online store E5.ru. However, the range of its online site was not based on the assortment in X5 stores and consisted mainly of non-food products. In the beginning of 2014, the assortment of E5.ru totaled 1.8 million non-food items, its share in the revenues of X5 Retail Group amounted to 0.3%. But late last year, X5 decided to close its online store.
Previously, Okey reported the increase in revenues by 8.9% up to 151.9 billion rubles in 2014.