Russian Advertisement Market Recovering

According to the Association of Russian Communication Agencies, the cumulative advertisement turnover in Russia has gained 14% during January – September 2010 and reached 158 – 159 billion roubles (incl. VAT). This is more than during the respective period in 2007 (152 – 153 billion roubles), but the advertisement market is still far from the 2008 record (186 – 187 billion roubles). During 2010 the market has been recovering. In particular, TV gained 11%, print press – 7%, radio – 8%. The volume of outdoor advertising increased by 18%. However, Internet remains the growth leader with increase of 37%, same pace as in 2009.

Source: www.retailer.ru