The SPAR International company, which operates the supermarket chain Spar, has concluded license agreement with trade house Intertorg (supermarket chains Narodnaya Semya and Idea). Under this agreement TH Intertorg receives an exclusive right to operate supermarkets under the brand Spar in the North-West of Russia, including St. Petersburg and Leningrad Region, the Republic of Karelia and Petrozavodsk, Pskov and Pskov Region, Vologda and Vologda Region, Velikiy Novgorod and Novgorod Region. Spar will be consulting Intertorg on marketing, logistics, HR, sales and other issues.
Spar – is one of the world’s largest retail chains, operating 16,000 supermarkets in 34 countries. It entered the Russian market in 2000 and has already opened 244 supermarkets since then. Intertorg is planning to open the first supermarket under the Spar brand in summer 2011.
Source: www.retail.ru