Every season from May till January the International Marketing department of California Table Grapes Commission (www.grapesfromcalifornia.com) conducts promotional activities in more than 30 countries. During the season 2009-2010 an active promotion of Californian grapes on the Russian market is expected. In order to raise the brand recognizability in wholesale and retail, among the professionals of fresh produce branch as well as the end consumers, the Commission plans to print out educational and POS materials, take part in the exhibitions and other events of the branch. The CrispConsulting Company gives support to the California Table Grapes Commission in its activities on the territory of Western Russia.