Azbuka Vkusa

Azbuka Vkusa to Increase the Share of Private Labels to 30%

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Azbuka Vkusa food chain is planning to increase the share of private label items to 30% within the next few years. The majority of Russian retail chains have much smaller shares. The market leader X5 Retail Group has 12% in Pyaterochka, 6.5% in Perekryostok and 5% in Karusel and is planning to raise the share of private labels to 50%, 25% and 10% respectively. Azbuka Vkusa is also considering the opportunity of starting its own production of broilers. In the future the company will give its name to fruit, vegetables, meat, dairy and grocery products.

Source: www.fruitnews.ru

“Azbuka Vkusa”: Not Only for the Moscovites

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The premium class supermarket chain “Azbuka Vkusa” is planning to launch more than 7 new stores in Moscow and Moscow region. The retailer is also considering expansion opportunities in St. Petersburg, Yekaterinburg and Kiev.

Since 2008 the company has almost doubled the number of stores: it has increased from 24 to 40, which is quite a good growth rate for the “premium” segment.

Since the beginning of the year the chain has already opened 3 new stores, and operates the total number of 40 outlets. Opening of one store requires a USD 3m investment and USD 4m including the whole range of goods.

Source: www.retailer.ru

Azbuka Vkusa Retail Chain Opened 2 New Supermarkets in Moscow

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Premium-class food supermarket chain Azbuka Vkusa has opened two new supermarkets.  In October 2010, the new supermarket opened its doors at Russakovskaya Street in Moscow. Its total area is 1,800 sq.m, sales area – 800 sq.m. Another supermarket started its work at Leningradskoye Shosse. Its total area is 1,200 sq.m, sales area – 565 sq.m.  5 new facilities have been launched since the beginning of this year. The opening of 3 more supermarkets is planned till the end of 2010. One of them will be opened at Profsoyuznaya Street and will start its work in November.

The food supermarket chain Azbuka Vkusa is run by “Gorodskoy Supermarket” LLC, founded in Moscow in 1992. The first shop was opened in 1997. As of end of October 2010, Azbuka Vkusa counts 31 supermarkets in Moscow and Moscow Region. Director General: Vladimir Sadovin.

Source: www.retailer.ru