Essen Production AG, a food producer and retailer, intends to introduce its Essen small-format hypermarket brand on the Kazan market by 2015. The store will take up 3,300 m2 and will be built from scratch. The construction work will require an investment of RUB 300m ($9.5m).
At present, the brand is represented by express and hypermarket formats in 19 towns and cities of the Republic of Tatarstan and four neighbouring regions. As PMR has reported on a number of occasions, in the very near future, the Essen network will be increased by 59 Kamilla convenience stores which were acquired this year and which will bear the Essen name after rebranding. After this, the Essen chain will have around 100 stores.
Source: www.russiaretail.com