Joanne Denney-Finch, chief executive, IGD, says: “In 2015, the combined grocery markets of Brazil, Russia, India and China will be worth €2,194 billion and they will have a collective population of more than 3 billion people.
Many retailers and manufacturers have already built a strong presence in these countries, but for those that haven’t, it’s vital that they incorporate the BRIC markets into their strategic planning in order to sustain business growth.”
Growth in Russia is predicted to accelerate over the next four years, with its grocery market doubling in value from €194 billion to €394 billion in 2015, taking it from seventh to fourth position.
Source: www.franchise-plus.com