In 2014, one of the largest retailers in Russia, X5 Retail Group, increased its revenue by 18.6% up to 631.93$ billion rubles. In the fourth quarter of the last year, revenue growth was 20.8%. According to the company report, in October-December X5 retail networks “Pyaterochka”, “Karusel”, “Perekrestok”, “Express” and online retailer E5.RU gained 181.23 billion rubles.
“Pyaterochka” showed the highest revenue growth, it increased by a quarter – from 348.39 billion rubles up to 435.82 billion rubles. At the same time, in chains “Perekrestok” and “Karusel” the outflow of customers traffic could be seen.
The worst was the result of online retailer E5.RU – its revenue for the year fell by more than a third, from 1.431 billion rubles to 950 million rubles. And as X5 could not find a partner for this project or sell it, they had to close it in January 2015.
In 2014, the amount of an average receipt in X5 retail chains increased by 7.7% – from 317.6 rubles to 342.2 rubles. The number of purchases increased by 10.2% – up to 2.114 billion purchases.
Earlier, the retailer “Magnit” reported that in 2014 its ruble revenues increased by 31.61% and reached the level of 762.72 billion rubles.
X5 Retail Group operates several retail chains: discounter “Pyaterochka”, supermarkets “Perekrestok”, hypermarkets “Karusel”, stores “Express” (“Perekrestok Express” and “Kopeika”).
On December 31, 2014 there were 5,483 stores, including 4,789 stores “Pyaterochka”, 403 supermarkets “Perekrestok”, 82 hypermarkets “Karusel” and 209 stores “Express”. In 2014, the number of discounters “Pyaterochka” increased by 907 stores (+ 23.4%), the number of supermarkets “Perekrestok” has increased by 13 stores (+ 3.3%) and the number of stores “Express” – by 20 stores (10,6%). In 2014, the X5 closed 46 stores “Pyaterochka”, 22 stores “Perekrestok”, two stores “Karusel” and 45 stores “Express”, the results of which were not as good as it had been expected. Also, the company sold 12 supermarkets “Perekrestok” in Ukraine.
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