Kopeyka

X5 Retail Group is developing discounter Kopeyka

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X5 Retail Group has begun to develop the brand of discounter “Kopeyka” instead of developing the same format under the brand name “Pyatorochka mini”. All seven discounters “Pyatorochka mini” were rebranded as “Kopeyka.”

Small supermarkets show the most dynamic growth in X5 Retail Group revenues. The company bought “Kopeyka” from “Uralsib” owner Nikolai Tsvetkov in the end of 2010. There were more than 600 discount stores. In 2011, the retailer decided what to do with the trademark, even considering the option of selling it, but in the end they began to develop it.

Now there are 20 stores in Moscow and the region. The average area of these stores is 200 square meters, number of products is 3,000-3,500.

Source: www.retailer.ru

Changes of X5 Retail Group

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A month ago Andrei Gusev resigned CEO of X5 Retail Group; and last week Alexander Ermolenko, director of logistics, who had began to work for X5 Retail Group after quitting “Magnit” more than a year ago, and his deputy Vyacheslav Mikhnenko, who before had worked for retail network “Kopeyka”, resigned their positions as well.

In the result, Igor Sotnikov, who previously worked as director of logistics for supermarket format, was appointed director of logistics of all the formats of X5 stores.

Also Ian Fuchs resigned director of hypermarket format of X5 Retail Group. He was appointed to the position in November 2011.

Last week the information appeared that X5 Retail Group is negotiating the purchase of Stavropol retail network “Troyka” and “Sem’ja”. As a result of the transaction, X5 can get 12,000 square meters of their stores in Stavropol region and Karachaevo-Cherkesskij region or some stores located in Stavropol and Nevinnomyssk. So far, X5 does not have its own stores in Stavropol region, and, according to some experts, it can spend 300-700 million rubles for the entry to the region.

Source: www.retailer.ru