Pear Bureau North-West

Anjou pear sales are up

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Anjou pear volumes were 24% higher in the last quarter of 2013 than in the same quarter the year before.

Sales of the variety also were 26% higher, according to Nielsen Perishables Group data analyzed by Wenatchee, Washington-based grower-shipper Stemilt Growers.

Volumes and sales of red anjous, bartletts and boscs also were up in the quarter, according to a Stemilt news release.

More use of ripening programs, value bag offerings and multiple varieties on ad at once are some of the reasons Stemilt has enjoyed a season of brisk pear movement, marketing director Roger Pepperl said in the release.

“Here at Stemilt, our pear program has really benefitted over the past several years from capital investments, new products, and a focus on getting multiple pears on ad every month during the fall and winter season,” Pepperl said in the release. “The increased shelf space for pears during a multi-pear ad often results in 15-20% increases in volume when compared to one item pear ads.”

www.thepacker.com

Pears remain impulse buy for American consumers

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Kevin Moffitt with Pear Bureau Northwest recently spent some time talking about the challenges to marketing the northwest pear crop.

“The first issue is the fact that pears are just not on people’s list. Not everybody is buying pears. They’re an impulse item with just a small but solid core group that is buying most of the fruit sold,” said Moffitt.

In a list of top fruit items sold in the U.S. apples come in at the number one spot but pears don’t make the top 10 at number 11.

Less than 50% of consumers buy pears in any given year. In addition to that 35% of pear purchasers are buying 90% of the pears sold.

“Those that do buy pears they tend to buy only 7 times per year,” Moffitt added. “So while we’ll continue to nurture those heavy pear purchasers one key objective is to move those medium pear purchasers up slightly.”

www.freshplaza.com

NW shippers moving through big pear crop

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Northwest pear shippers and officials report robust demand for a big, high-quality crop.

About 72% of Northwest pears had yet to ship as of Nov. 8, up from 69% last year at the same time, said Kevin Moffitt, president and chief executive officer of Pear Bureau Northwest, Milwaukie, Ore. Yet 6.3 million boxes had already shipped as of that date, up from 6 million the year before, Moffitt said.

On Nov. 26, the U.S. Department of Agriculture reported prices of Markets could change when anjous take over the bulk of the deal’s heavy lifting from bartletts. Northwest shippers are on track to ship about 22.2 million boxes of pears this year, which would be the largest on record and 14% more than last season.

Fruit is sizing bigger this year, which has proved attractive to domestic buyers, particularly with the holidays coming up, Moffitt stated. However, bigger is not necessarily better for export markets. Prices should stay stable in general heading into December, but markets for scarcer small fruit could firm up. Northwest shippers should have all varieties on hand to ship for the holidays. In fact, with the big crop this season, most varieties should be available through January.

Quality is good this season, with about 88% of fruit grading out at No. 1-quality, which is normal, Moffitt said. Because of some labor shortages during harvest, some fruit hung on trees longer than usual, which improved its eating quality, he added.

www.thepacker.com

Бюро по грушам США на WorldFood Moscow 2013

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Приглашаем посетить стенд Бюро по грушам США на выставке WorldFood Moscow, которая пройдет 16-19 сентября в Экспоцентре на Красной Пресне.

Павильон 2.2, стенд D531 (Американский павильон)

Каждый год Бюро по грушам США, некоммерческая ассоциация производителей груш в штатах Вашингтон и Орегон, представляет груши США на выставке WorldFood Moscow.

На выставке можно будет получить всю информацию о сортах груш США – это Зеленый и Красный Анжу, Бартлет, Боск, Конкорд, Комис, Форель, Секель и Старкримсон, о сезонности поставок, а также узнать последние новости урожая американских груш.

По предварительным данным, в 2013 году урожай груш США составит 436 000 тонн – вырастет урожай груш сортов Анжу и Боск, немного снизиться урожай Бартлета. Урожай в этом сезоне ожидается на 2% выше, чем в прошлом сезоне и на 4% выше, чем в среднем за последние 5 лет.

На стенде можно получить все необходимые контакты поставщиков груш США.

Дополнительную информацию о грушах США Вы найдете на нашем сайте www.usapears.ru или www.usapears.com

Мы приглашаем Вас на наш стенд!

Для организации встреч на выставке World Food Moscow 2013:

Контакты:

Катерина Акуленко (Владивосток)

katerina@newmark.ru

Ксения Горовая (Санкт-Петербург)

info@crispconsulting.agency

+ 7 (812) 702 7151