Every year non-commercial associations, representing American fresh fruit producers, such as USA Pears Bureau, California Table Grapes Commission, USA Apple Export Council, participate in the WorldFood fruit section. During the exhibition they provide information about their products (varieties, seasonal availability, suppliers etc.) and collect information about the interest of Russian fruit market representatives in programs, entitled to promote the associations on the Russian market. The CrispConsulting Company gives support to the associations of American fresh fruit producers in their work on the Western Russia market.