X5 Retail Group has opened the first of its economy-class hypermarkets under the Pyaterochka-Maxi brand. Pyaterochka-Maxi is focussed on sales of food and non-food items to retail and wholesale customers. The main competitive advantage of Pyaterochka-Maxi is price leadership. It will offer the best prices by monitoring all competitors and meeting or beating them on every item. Wholesale bulk purchases will be entitled to an additional volume discount of 10-15%.
CEO Lev Khasis said: “This new economy-class hypermarket format will enable X5 to enter new markets and reach low income customers that are under-served by the competition.”
Source: uk.ibtimes.com